The Launch Press Conference of the 6th Lushan International Romance Film Week Held, Activating a New Business Model of “Movie and Tourism Integration”
Beijing, China – On August 21, the Launch Press Conference of the 6th Lushan International Romance Film Week, themed “Green Wild Love Letter, Cinematic Lushan”, was held in Beijing. As a cultural brand carefully crafted by Lushan City, the Lushan International Love Film Week leverages the world cultural heritage of Lushan and its position as a landmark of Chinese Love Film culture, making it an important window to showcase the natural and cultural charm of Lushan. This year’s Film Week, themed “Fall in Love with Films”, will feature classic love films, immersive cultural and tourism experiences, and various other activities to promote deep integration between films and tourism, empowering tourism consumption and industrial revitalization through movie IP.
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