How to Choose a Press Release Distribution Service: Lessons From Running Real PR Campaigns
United States, 8th Oct 2026, – By Tom, Founder of The Thrive Marketing Agency | Last updated: October 2026
About the author: Tom runs The Thrive Marketing Agency in USA, that manages SEO, PR and content campaigns for clients across South Asia, Europe and the Middle East. He has planned and distributed press releases for startups, local businesses and international brands.
When a client asks me, “Which press release service should we use?”, my honest answer is always the same: it depends on what you want the release to do. After running PR campaigns for businesses of very different sizes, I’ve learned that the most expensive option is not always the best one, and the cheapest option often costs more in wasted effort.
This guide shares what I check before recommending a distribution service...