Australian parking-market innovator ParkingMadeEasy has announced a major global expansion under the brand name ParkingCupid, launching a campaign on Kickstarter to drive the world’s first free-to-contact parking marketplace. The initiative marks a significant step in bringing the driveway-, garage- and space-sharing model pioneered in Australia to drivers and property-owners worldwide.
Panania, NSW, Australia, 28th Oct 2025 – Founded in 2012 and based in Sydney, ParkingMadeEasy has enabled tens of thousands of drivers and parking-space owners across Australia to connect, list and book parking spots quickly and affordably. The platform has garnered extensive media coverage in Australia and built a community of users who value smarter use of unused driveways and garages.
Now, under the new global brand ParkingCupid, the business is targeting major cities internationally – from London, New York, Toronto and Dubai to Chennai, Singapore and Christchurch – bringing its supply-demand matching engine and zero-fee contact model to a global audience. To support this leap, the company has launched a Kickstarter campaign titled The World’s Free-to-Contact Parking Cupid Marketplace.
“Parking is a global pain-point,” says Daniel Battaglia, founder and CEO. “In city after city, drivers circle endlessly, paying high rates or getting fined. Meanwhile, thousands of driveways and garages lie idle. We built ParkingMadeEasy to solve that in Australia. Now with ParkingCupid we’re scaling that idea globally – and we’re making it free to contact so no platform-fees stand between drivers and space-owners.”
Solving a Global Problem with a Proven Model
Urbanisation, ageing infrastructure and a surge in mobility demand have collided to create one of the most frustrating cost burdens for drivers: parking. Whether in busy CBDs, airport precincts, residential neighbourhoods or commuter hubs, finding a safe, legal and affordable parking spot is often a time-consuming, stress-filled ordeal. At the same time, many private space-owners under-utilise driveways, garages or lock-up bays – assets that could generate revenue and support local mobility.
Since 2012, ParkingMadeEasy has offered a marketplace in Australia where drivers search and list parking spots easily; the platform has attracted significant media attention for its early-stage innovation and growth. ParkingCupid now takes that model global by removing the contact-fee barrier — meaning that once a space is discovered, the driver and space-owner can transact directly, encouraging flexibility, better pricing and peer-to-peer simplicity.
The Kickstarter campaign frames the expansion as a movement: a democratization of parking access. By backing the campaign, early-adopter city pilots, brand ambassadors, and community partners can support the global rollout and gain exclusive perks. The campaign page outlines the vision and invites supporters to engage: Kickstarter: The World’s Free-to-Contact Parking Marketplace
Why “Free to Contact” Matters
Traditional parking platforms often act as intermediaries: they take a service fee or percentage cut, layer of complexity, and can limit pricing flexibility between drivers and space-owners. ParkingCupid’s philosophy is different:
Zero platform-fees for contact: A driver finds a space, contacts the space-owner directly via the platform, and negotiates or books. No hidden “service fee, markup or commission.”
Peer-to-peer empowerment: Space-owners set availability, pricing and rules; drivers choose based on locality, convenience and value.
Global scalability: The model works in any city with under-utilised private parking assets and unmet driver demand.
Network-effect value: As more drivers join, more space-owners list; as more spaces list, more drivers find value — unlocking the “empty asset meets waiting demand” equation.
“The real innovation of ParkingCupid isn’t the tech alone — it’s the decision to unlock contact free of charge,” says Battaglia. “When you remove friction, you accelerate the network and make parking more fluid, more local and more accessible.”
Global Launch Strategy: What to Expect
The expansion plan has several pillars:
City-Pilot Rollouts: Targeting major global cities in the first phase (e.g., London, New York, Toronto, Dubai, Singapore, Chennai etc). Localised marketing, driver onboarding and space-owner recruitment will lay the foundation.
Community-Driven Growth: Leveraging user referrals, “VIP Club” style programs, influencer creators and local partnerships to seed the network.
Tech Enhancements: Building on the existing Australian platform, adapted for multi-currency, multi-language, multi-region listings and search filters.
Crowd-Fund Support: The Kickstarter campaign enables early supporters to become brand partners, ambassadors or beta-testers; rewards include early access, listing credits, VIP memberships and signed books.
Media & Thought-Leadership: Driving awareness of parking as a mobility issue, inviting press, city-official engagement and highlighting case-studies from Australia to build credibility globally.
By leveraging the proven Australian track-record of ParkingMadeEasy and combining it with the “free-to-contact” global brand of ParkingCupid, the company anticipates reaching tens of thousands of spaces and hundreds of thousands of drivers within 12–24 months.
Early Success & Australian Heritage
ParkingMadeEasy’s roots provide an important credibility anchor. Since launching in 2012, the platform has featured in major Aussie media outlets as a clever “sharing-economy” startup turning spare driveways into income and easing parking pain-points. Battaglia’s early interviews, blog posts and user-stories reflect the platform’s mission of “making parking easy for drivers and profitable for space-owners.”
Key milestones:
- Successfully reached a tipping-point of users and listings in Australia.
- Developed reliable matching, listing, search and contact infrastructure.
- Built brand awareness and media credibility across the Australian tech / sharing-economy ecosystem.
- Proven consumer interest in peer-to-peer parking solutions in multiple cities.
These achievements establish a firm foundation for the global expansion: the core model works, the technology stack is validated, the team is experienced and the value proposition is clear.
The Opportunity for Drivers & Space-Owners Worldwide
For Drivers:
- Discover hidden neighbourhood parking in busy inner-cities, airports and event precincts.
- Save time, reduce stress and avoid high meter or garage fees.
- Use a global platform that is launching free to contact, meaning fewer intermediaries and often better pricing.
For Space-Owners (Driveways, Garages, Lock-up Bays):
- Monetise unused parking assets with minimal friction.
- Choose your availability, price and terms.
- List globally and tap into a worldwide network of drivers.
By unlocking private parking supply globally, ParkingCupid aims to reduce inefficient unused asset-costs, mitigate traffic generated by drivers hunting for spots, and support local mobility ecosystems.
Why Now: Market Conditions Are Ripe
The macro environment supports this launch:
- Urbanisation: Cities worldwide continue to grow, placing pressure on parking supply.
- Shift to sharing-economy: Consumers-and-owners increasingly comfortable with peer-to-peer marketplaces.
- Mobile & location-tech maturity: Drivers expect apps/web-platforms that offer real-time search, instant contact, and mobile listings.
- Cost-sensitivity: Rising cost of urban parking drives demand for alternatives.
- Flexibility demands: Short-term, event-based and casual parking are growing segments.
By starting in Australia then scaling globally, ParkingCupid is timely. The Kickstarter launch allows early-adopter backing, media momentum and community building before broad roll-out.
About the Kickstarter Campaign
The campaign, titled The World’s Free-to-Contact Parking Cupid Marketplace, invites individuals, city-partners and parking-enthusiasts to back the mission. Rewards include:
- Early-access driver passes.
- VIP Memberships for space-owners.
- Listing credit bundles.
- Co-branding / ambassador tier for city founders.
- Limited edition signed books.
- Parking ticket protection.
More details are available at the campaign page.
“The Kickstarter is our global public launchpad,” explains Battaglia. “It’s about inviting the community into the journey — drivers, space-owners, mobility partners, city advocates. We’re not just a company scaling overseas; we’re igniting a movement to change the way cities think about parking.”
Business Model & Monetisation Plan
While contact between driver and space-owner is free, ParkingCupid still envisages revenue-streams that ensure long-term sustainability:
- Optional premium listing features (priority placement, verified badges, featured listings).
- Subscription-based value-add services (e.g., parking analytics, corporate leasing, event-parking partnerships).
- Affiliate or service-integration with parking-operators, permits, smart-city sensors and mobility platforms.
- Data-insights (anonymised) that help municipalities and real-estate partners understand parking supply/demand dynamics.
This hybrid model allows the “free contact” promise to remain intact while creating value for growth, upgrades and enterprise customers.
Why Investors & Media Should Watch
ParkingCupid stands at the intersection of mobility, sharing-economy and real-estate asset utilisation. Its global expansion, built on a track-record in Australia through ParkingMadeEasy, offers several compelling angles:
- A real-world founder (Battaglia) with a decade of experience in parking-tech.
- Proven local success of the model prior to scaling.
- Strong user-growth potential via network effects.
- First-mover advantage in “free-to-contact” for parking marketplaces globally.
- Relevance to smart-city initiatives, urban mobility planning, property asset-optimisation and sustainability (via reduced driving for parking).
- Crowd-funding launch that generates early-community, brand buzz and press momentum.
- Media outlets covering mobility, smart cities, sharing-economy start-ups, seed-funding or transport infrastructure should find the story timely and multilayered.
Founder Quote
“Parking isn’t just a driver problem—it’s a city problem. It’s time we unlock the immense value sitting in unused driveways and garages. With ParkingCupid, we’re giving drivers and space-owners a global platform that’s fair, open and zero-friction. Launching via Kickstarter lets us bring the community in from day-one, worldwide.”
— Daniel Battaglia, Founder & CEO, ParkingMadeEasy / ParkingCupid
Next Steps & How to Participate
Visit the Kickstarter campaign and back the project to become an early-supporter of the global launch.
Space-owners anywhere can sign up now at www.parkingcupid.com to be first in line for listings when their city opens.
Drivers can join for free and begin exploring upcoming city-launches, referral rewards and early-access benefits.
Media and city-partners interested in case-studies, interviews or pilot-programs should contact Daniel Battaglia at daniel@parkingmadeeasy.com.au or +61 413 118 049.
Follow the brand on social media for updates, city-launch announcements, and referral program details.
About ParkingMadeEasy & ParkingCupid
ParkingMadeEasy (Australia, founded 2012) is a marketplace platform connecting drivers with driveways, garages and parking spaces across Australia. It has earned media recognition in multiple major outlets for its innovative use of under-utilised parking assets and has driven considerable growth and local traction.
ParkingCupid is the global expansion brand of the same team, now positioning itself as the world’s first “free-to-contact” parking marketplace. By removing platform-fees on driver-space contact and launching with a global crowdfunding campaign, ParkingCupid plans to scale city by city, unlocking thousands of private parking assets for drivers everywhere.
Media Contact
Organization: Parking Made Easy
Contact Person: Daniel Battaglia
Website: https://www.parkingmadeeasy.com.au
Email:
daniel@parkingmadeeasy.com.au
Contact Number: +61413118049
Address:77 Picnic Point Road
City: Panania
State: NSW
Country:Australia
Release id:36164
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